Independent venture developer
We identify structural market inefficiencies, redesign the commercial logic behind them, and validate new models under real market conditions.
Where we start
We start with an existing system that does not work as well as it should.
We review market structures, procedures, interfaces, participants and economics — and look for the points where value is lost, incentives conflict, or complexity has accumulated without creating proportional benefit.
The question is not how to optimise the existing process. It is whether the process should exist in this form at all.
Who is behind it
Dietmar Gruidl
Founder, Digital Generation
Former executive at GE Healthcare and GE Energy & Infrastructure. Founder of the first fully automated lithium-ion pouch cell production in Germany. Developed and brought a residential PV storage system to market.
A production line built with a team of twelve. A competitor assumed it had taken a hundred and twenty.
How we are built
Digital Generation is founder-funded. Contracted-in capabilities and AI systems carry work that once required a department.
Fewer people mean fewer interfaces, faster decisions and economics that hold at a fraction of the usual cost base — the same principle we apply to the systems we redesign.
How we work
Better economics usually come from removing complexity, not adding it.
Real-world validation
Only when a model holds across all three do we move toward implementation readiness.
Selected economic impact
€0.8m
Earnings swing
From approximately €0.4m loss to €0.4m+ positive contribution — identified within a defined €3.6m subset of an existing commercial process, through redesign of process, incentives and value flow.
Ventures
Once a model is validated, we identify the structure best positioned to implement and scale it — an established operator, a strategic partner, an existing platform or a dedicated vehicle.
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